Ageing is “in” according to Julia Fox (if you don’t know who she is, click here), and anti-ageing is OUT!

“Just to let you guys know, aging is fully in—like fully,” Fox said in a recent TikTok video.

“And if I see another project that says ‘anti-aging’ on the label, I’m suing. I’m going to sue because I’m gonna age regardless of if I put the fucking $500 serum on my face. And you all fucking know it, and we fucking know it, so let’s stop lying to ourselves. Getting old is fucking hot. It’s sexy. It’s probably the sexiest time in life, actually, because being pretty and hot in your twenties is the fucking trenches, okay? And I’m not going back there.”

So, whether you’re 32 (like Fox) or 22 or 42 or 92 … the idea which Fox promotes so well is to give up on the idea of “anti” ageing. Whilst we can all fall into the ideal of “looking” younger than we really are, trying to “stop” a process that is natural and unstoppable is bordering on the ridiculous (and let’s be honest, creates waves of anxiety across the globe).

Events & more info –

Ikaria 2023 – to find out about our 100 Not Out Longevity Experience to Ikaria go to or click here

For more on Damo go to

For more on Marcus go to

Image courtesy – Dulce Osuna, at and, CC BY 3.0 <>, via Wikimedia Commons

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